The executives at CampaignGrid LLC believe that most political operatives are still in the 1970s when it comes to targeting and advertising to voters, and is ready to bring online into play and bring the art into the 21st Century. To that end, it has mapped every registered voter in the US.
“For the first time ever, political TV spots can be targeted online directly to specific registered voters with known party affiliation in precise geographical locations to follow congressional district lines, states and specific buildings or neighborhoods,” said CampaignGrid in a release. “To do this, Grid has mapped every registered voter in the United States to the Internet and uses party registration, voter history and demographics to target online video messages.”
The company says it is possible to deliver precisely targeted messages over a number of safe online platforms, including YouTube, AOL, Yahoo, Fox News Channel, CNBC, MSNBC, Hulu and The Weather Channel.
CampaignGrid CEO Jeff Dittus said, “We built VideoGrid because election campaigns are using 1970’s technology to target voters on television and in the mail. A large segment of the voting population changes the channel and throws out the mail from their politicians, resulting in wasted campaign funds. Another large group of voters watch TV online or rent apartments and cannot be reached by the old methods. Now that almost half of US households get their political news online, we expect advertising to migrate to where people spend their time.”