People who watch "The View" or any of three soap operas on ABC are going to hear a lot about women and heart disease — and Campbell Soup — in February, according to an AP report.
ABC and Campbell have an integrated effort to promote heart health and the soup in both programs and commercials through February, which is American Heart Month. This is the first ABC has ever made to have all its daytime shows focus on a single issue.
“The heart-related story lines will surface in different ways. On "General Hospital," one nurse will have a heart attack; on "All My Children," characters will plan a charity event sponsored by Campbell’s to benefit the American Heart Association. On the talk show "The View," the hosts will wear red on Friday to promote the cause,” said the story.