By Rod Robertson
When it comes to starting a new business, most people focus on how they will win and achieve the American dream.
But success isn’t something most new businesses experience.
“The painful truth is that the majority of first-time entrepreneurs who launch a business fail early and often,” says Rod Robertson, managing partner of Briggs Capital, (www.briggscapital.com) which specializes in business mergers and acquisitions. In this commentary for RBR+TVBR, Robertson explains how to avoid common pitfalls many entrepreneurs fall victim to.