Can Your Stations Conquer Personal Care Communication?


Consumers of personal care businesses ranging from fitness clubs, salons, massage clinics, spas, beauty products and nutritionals prefer TV and direct mail over other media.

That bit of sour news for the radio industry C-Suite comes courtesy of a new public opinion poll conceived and commissioned by LAVIDGE andĀ Mosaic Multicultural.

Don’t be defeated, radio peeps: This is a great opportunity for you to prove these consumers wrong, because you canĀ do it better.

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