Yesterday marked the delivery of the first pre-currency Portable People Meter (PPM) data to broadcasters in Montreal. The first eight weeks were delivered by BBM Canada, which licenses PPM from Arbitron, to prepare broadcasters for December 10th, when PPM becomes ratings currency, including 13 weeks of data back to September 1st. The data is being produced with both French and English speaking PPM panels. BBM, the member-owned ratings consortium, plans to also deploy PPM next year in Toronto, Vancouver, Calgary and Edmonton.
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