We’re hearing the political advertising market is definitely heating up now that we’ve started the New Year and the primaries are just around the corner. We’ve learned for CBS Radio lots of inquiries are coming in from presidential candidates about rates and availability. Several have already booked and are up and running or will be shortly:
John Edwards – CBS Radio stations in Boston
Ron Paul – CBS Radio stations in Boston, Detroit, Los Angeles and Las Vegas
John McCain – CBS Radio stations in Boston
Mitt Romney – CBS Radio stations in Detroit
Also, issue advertising in California (i.e. term limits) has bought several different CBS Radio markets throughout the state.
