Captivate Your Virtual Audience with a Smile

As veteran public relations professional and “Zoom expert” Rosemary Ravinal sees it, one of the things that unites all people regardless of culture and geography is the smile. “A relaxed and natural smile is the universal language of happiness,” she says. “It is also one of the characteristics of an effective public speaker.”

As such, Ravinal says in this column, “A smile will help you command the physical or virtual room with warmth, likeability, and credibility.”