Carat USA and Carat Fusion, the digital marketing operation, have merged and will now carry the name Carat. The move is intended to meld traditional media and digital marketing. Sarah Fay, from Carat USA, is CEO and Scott Sorokin, from Carat Fusion, President. Carat USA President Ray Warren is leaving "to pursue his passion for content marketing," with no word yet on exactly where that will be.
"Our clients are thirsting for a new model of communications that melds both traditional media and full service digital marketing capabilities to effectively achieve business goals. We are creating the first fully integrated, consumer-centric, on/offline marketing communications agency of this size, scope and scale. Never before has there been one company with this range of digital and offline capabilities, this consumer insight prowess and this degree of scale and strategic approach to managing a client's media and marketing business. We are now in a position to provide our clients with a holistic solution, supported by data and led by consumer insight, which connects every touch point and channel for their brands seamlessly," said Carat America CEO David Verklin.