Integrated media and marketing services agency Carat will be expanding the role of Carat Exchange to address the wider spectrum of issues and opportunities facing the industry. Once a forum exclusively covering the digital television world, the new Carat Exchange will now include topics on all areas of media and marketing – search marketing, digital tv, mobile, social networking, print, television, radio, branded entertainment, multicultural marketing, among others.
“Last Summer, Carat created the first fully integrated, consumer-centric, on and offline marketing communications agency. We are now providing our clients with holistic solutions across every touchpoint and channel,” said Scott Sorokin, President of Carat. “Digital television is an important area for us to continue to explore – but we also want to ensure that our agency is examining, leveraging and educating the industry across multiple mediums. With our merger, we have put together a best-in-class team of experts in on and offline media and marketing. The new Carat Exchange will create a forum across disciplines that represent our ability to activate brands and tap into the mind of the consumer across the marketing spectrum. We see tremendous value in providing our clients, employees and the industry with this forum and look forward to expanding its scope and investing our agency’s resources in the revitalized effort.”