OSI Restaurant Partners has awarded its media account for Outback Steakhouse and Carrabba’s to Carat. The 110 million assignment will include on and offline media planning and buying, outdoor, digital, direct mail and emerging media. Carat will work with its sister agencies on this account, with outdoor being handled by Posterscope USA. Velocity Sports and Entertainment currently handles the sports marketing account for Outback Steakhouse.
