Care Concepts launches TV effort via Inter/Media


Bob YallenInter/Media Advertising has landed a national TV campaign for Care Concepts, launching its 2-in-1 talking glucose meter and blood pressure monitor.

Jackie Lapin, Inter/Media spokesperson, tells RBR-TVBR the effort will run on MSNBC, Hallmark Movie Channel, E!, OWN and Soap.

The product eliminates the need to have two separate pieces of equipment for diabetics to monitor vital statistics while maintaining their health. The Care Concepts product is the first to combine these to functions in one easy-to-use piece of equipment.

Care Concepts is a leader in providing innovative home health supplies at affordable costs simply, easily and reliably. The company provides one-on-one consultation with a home health care professional to evaluate an individual’s medical supply requirements, assist in the selection of medical equipment and develop an effective care plan.

“Care Concepts has found in Inter/Media a TV partner that knows our customer and has a highly successful proven track record in our industry,” said COO Sam Kim. “Fortunately, there is no learning curve and that enables us to immediately tap into Inter/Media’s buying clout, unique media assets, relationships and tracking capabilities so we can begin acquiring new customers quickly and economically.”

Inter/Media crafted 30 and 60 second spots in both English and Spanish. The spots will air on national cable networks and through CPM Network™, Inter/Media’s proprietary unwired cable network with more than 70 million homes–that provides advertisers access to the nation’s 70 most watched cable TV networks at CPMs below direct response national equivalents. The spots will also air on Spanish-language networks.

“With diabetes such a growing problem for Americans today, we are pleased to be able to employ our expertise and resources to support Care Concept’s customer acquisition goal. The company has developed a terrific and unique product for effective home-monitoring solutions for consumers at affordable costs. We consider becoming Care Concepts’ TV agency of record a big win for us and the people they serve,” said Robert Yallen (pictured), CEO of The Inter/Media Group of Companies.