Careful how you use that internet


In regards to your RBR/TVBR observation (Equity watchdog see tough 2009)

 I agree with you completely, but with one caveat. Both radio and TV stations should continue to develop their websites, yet without forgetting that the ultimate way for people to interact with them is over the air. As I have traveled around, very often I see 4-5 people in a programming office brainstorming ways to make their websites more interactive, yet a studio sits empty without any air personality — just software cranking out music or whatever.  The internet affords the broadcaster a great opportunity, but it should be used wisely to drive people to tune in without replacing it as the source.

Scott Lockwood

Lockwood Media