CARFAX names Zimmerman AOR


Zimmerman Advertising announced that, after six successful months of working with CARFAX on a project basis, it has been named the vehicle history information company’s AOR. Zimmerman will now be responsible for planning and buying as well as creative.

In December 2008 Zimmerman began work on the first new campaign for CARFAX – “Show Me the CARFAX.” The campaign resulted in unprecedented growth in consumer awareness, making the CARFAX brand more valuable to dealer customers.

The “Show Me the CARFAX” television campaign will continue at least through the end of 2009.