CaribeVision Broadcasting Network says it is making a “substantial investment in advertising on television, print media, radio, billboards and outdoor signage” as it launches a multi-faceted marketing campaign to promote CaribeVision’s brand and programming to consumers in the key east coast markets of Miami and New York. The campaign was created in a strategic alliance with McCann Worldgroup.
"After months of on-air operations during which we were fine tuning details in order to optimize distribution, programming and content, we are now ready to announce our organization, programming and brand to achieve the levels of audience we are seeking," said Emilio Braun Burillo, Chief Media Officer of CaribeVision.
CaribeVision Broadcasting Network’s rapid growth has caught the attention of large communications firms like McCann Worldgroup, one of the world’s largest advertising and marketing firms, with which CV has recently signed an agreement to invest more than $4 million in advertising in three markets: Miami, New York and Puerto Rico. This marketing investment will position CV strongly within the U.S. Hispanic market.
After launching a regional marketing campaign, CaribeVision Broadcasting Network will target its messages directly to the consumer. This campaign will emphasize our programming, which holds a leadership role throughout the region because of its different formats that range from comedy to news coverage. The firm has joined with McCann Worldgroup to develop a complete marketing plan. This plan is centered on the benefits of its product as it relates to television, given its excellent programming that receives international recognition.
At this time, the firm is implementing the first phase of its campaign. This involves a substantial investment in advertising on television, print media, radio, billboards and outdoor signage, as well a sample of our advertising on the screen of CV in Miami, New York and Puerto Rico. In print media, full page ads will appear in the most important nationally distributed magazines. Billboards and a building mesh complete the firm’s outdoor advertising strategy.
"We are very proud to be part of the CaribeVision team and to work together to position them as leaders in entertainment, offering the best of the Latin world," said Carlos Thompson, General Manager of McCann Worldgroup Puerto Rico.
As the campaign transitions into its second phase there will be a shift in the media distribution in order to launch a complete public relations campaign and community programs. Slated to begin in the next months, these programs aim to emphasize the benefits you may enjoy with our programming using interactive activities.
