Carl Gardner’s Replacement As Bonneville’s Bay Area Leader Is Named


Bonneville International‘s four FM radio stations have a new leader. And, the person selected to succeed the now-retired Carl Gardner as VP/Market Manager is widely known across the industry — largely for her time associated with one of the nation’s foremost hip-hop stations.

Taking the reins at KBLX-FM, KOIT-FM, KMVQ-FM and KUFX-FM in the San Francisco-Oakland-San Jose DMA is Val Maki.

“Val is a dynamic and innovative leader who knows how to grow business and strengthen brands,” Bonneville International President Darrell Brown said. “I believe her experience and track record will position our stations for long-term success in the Bay Area.”

Maki has been VP/Strategic Partnerships for Sound That BRANDS, a brand podcast company. But, for many years she was an executive at Emmis Communications, serving as Radio Division VP and SVP/Market Manager for KPWR-FM “Power 106” in Los Angeles.

“It is a privilege to join the Bonneville San Francisco team and a company that I have respected for so long,”  Maki said. “This is a terrific opportunity for me to work with all the great people at Bonneville in serving our community, our advertisers and partners, and our employees. Together we can continue to build on the solid foundation that the San Francisco team has established and be local media that matters in the Bay Area.”

Bonneville acquired the four Bay Area radio stations in August 2018, as part of an eight-station, $141 million deal with Entercom that also gave the Salt Lake City-based operation ownership of three FMs and KHTK-AM 1140 in nearby Sacramento.