The Weinstein Company and Exodus Film Group announced a nationwide promotional program with CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, to support the 2008 theatrical release of the highly anticipated CG-animated feature film "Igor." More than 3,000 of the company’s US restaurants will participate in the film promotion. The campaign will be part of their Cool Kids Combos meal program and includes four custom-designed "Igor" premiums, in-store displays and an online campaign with Carl’s Jr. and Hardee’s Cool Kids websites. The Weinstein Company is handling worldwide distribution for the film, which is set for release 10/24/08. Carl’s Jr. and Hardee’s are the most recent partners to sign on to promote the film. Adding to the expanding categories aligned with the film are an extensive line of "Igor" consumer products, a publishing deal with Simon & Schuster Children’s Publishing Division and a comic book series with IDW Publishing.
Sign up for free to get:
The Daily Intelligence Report delivered to your inbox.
RBR+TVBR delivers complete broadcasting news analysis and our famous observations.