Carl’s Jr. restaurants launched its newest creation: the Parmesan Chicken Sandwich. The sandwich, available for $3.99 or $6.49 as a combo, is being promoted through ads via Los Angeles-based Mendelsohn|Zien. The campaign depicts a guy who outwits two burley hitmen types assisted by conspicuous marinara stains on his shirt from eating his Parmesan Chicken Sandwich. The ads can be viewed on the Carl’s Jr. YouTube channel at www.youtube.com/carlsjr.
In addition, Carl’s Jr. will launch a Facebook quiz next week that allows consumers to answer mob-related questions to determine which infamous “made guy” they are most like at heart: www.facebook.com/carlsjr