Carl’s Jr., Hardee’s debut Jim Beam Bourbon Burger campaign


Hardee'sIn yet another fast food first, Carl’s Jr. and Hardee’s have begun selling burgers with the distinctive taste of a branded, distilled spirit with the new Jim Beam Bourbon Burger.

Supermodel Heidi Klum takes on the iconic role of Mrs. Robinson in the new commercial for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial begin airing nationally 3/25.

CKE Restaurants spokesperson Beth Mansfield tells RBR-TVBR the “Mrs. Robinson” spot will air on national cable and regional broadcast for four weeks, followed by another flight of three weeks for a non-Heidi Klum spot. In general, the buy is heavy on “sports and shows targeting our young, hungry guy demographic of 18-34 men.”