Supermodel Heidi Klum takes on the iconic role of Mrs. Robinson in the new commercial for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial begin airing nationally 3/25.
CKE Restaurants spokesperson Beth Mansfield tells RBR-TVBR the “Mrs. Robinson” spot will air on national cable and regional broadcast for four weeks, followed by another flight of three weeks for a non-Heidi Klum spot. In general, the buy is heavy on “sports and shows targeting our young, hungry guy demographic of 18-34 men.”