Via David David&Goliath, the CKE Restaurant chains’ ads include the Six Dollar Burger and Thickburger versions of the Steakhouse Burgers–a charbroiled, 100% Black Angus beef patty with A1 steak sauce, crumbled blue cheese, crispy onion strings, Swiss cheese, lettuce, tomatoes and mayo on a seeded bun. CKE’s Beth Mansfield tells RBR-TVBR about the buy: “There will be a national cable buy including Monday Night Football that will run for four weeks, beginning 9/26. Regional buys for both brands include network, cable and radio which also start 9/26.”
Creative introduced Hamblor, the “mythical god of hamburgers.” The 30-second TV ad features the epic telling of how Hamblor created the Steakhouse Burgers. Hamblor, from his fabled kingdom, fires onion strings from his powerful hands and making a blue cheese bust of himself crumble by using nothing but his voice. It also features Hamblor’s adoring goddesses and his trusty, giant St. Bernard, carrying a cask of A1 sauce around his neck.
The Kingdom of Hamblor digital sweepstakes, starting 9/26, coincide with the campaign. Guests can visit www.Hamblor.com or the brands’ Facebook pages (www.facebook.com/carlsjr and www.facebook.com/hardees) to enter daily for a chance to win free and discounted food prizes, Carl’s Jr. and Hardee’s gift cards, and movie merch from the upcoming action-adventure film “Immortals.” The final grand prize winner will receive a trip for two to the Hollywood premiere of Immortals in November.
Hamblor will be popping up in Carl’s Jr. and Hardee’s restaurants as well, with a 6-foot cutout image of the god of hamburgers.
See the spot here: