The QSR chain is now offering Hardee’s Made From Scratch Biscuits at more than 300 restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties.
Carl’s Jr. restaurants in SoCal were fitted with commercial ovens and dedicated biscuit preparation tables, and the restaurant staff received training from regional biscuit trainers who traveled to Hardee’s headquarters in St. Louis to hone their biscuit-making skills.
The campaign, via El Segundo, CA-based David&Goliath, includes a commercial featuring a dapper Southern gentleman at a Southern California beach. The humorous, “fish-out-of-water” ad, titled From The South, follows the Southern gent as he mysteriously appears on the beach with a basket of Made from Scratch Biscuits and offers them to several beachgoers.
See the ad here:
Made From Scratch Biscuits are currently available in other Carl’s Jr. markets, including Oklahoma, Utah, Texas, Bakersfield, Calif., Tucson, Ariz., and Spokane, Wash.