Carl's Jr. launches effort for Philly Cheesesteak Burger


Meat lovers will no longer be forced to make the critical choice between a Philly Cheesesteak sandwich or a delicious charbroiled burger. The new Philly Cheesesteak Burger is available at Carl’s Jr. for $3.49, or as a combo with fries and a drink for $5.99.

The burger will be promoted through ads created by Mendelsohn|Zien LA, the firm behind many iconic ads for Carl’s Jr. and sister chain Hardee’s. Titled “We Don’t Do That,” the commercial shows what happens when an authentic, no-nonsense Philly cheesesteak joint gets a phone order for a cheesesteak on a burger.

CKE Restaurants’ Beth Mansfield tells RBR-TVBR this is a regional buy throughout the western US, with the heaviest in Southern California. “We typically buy heaviest around sports, some late night programming and shows targeting our young, hungry guy demo (18-34 men).”

Digital marketing efforts for the Philly Cheesesteak Burger will include three Philadelphia-themed stop-motion viral films created with plastic building blocks. A Rocky-inspired video, titled “The Champ,” can be viewed on the Carl’s Jr. YouTube channel. Stay tuned to the Carl’s Jr. website, Facebook page and Twitter feed for additional Philly Cheesesteak Burger videos, news and coupon offers.