Behind Beasley’s Beantown Magic/Sports Swap


If there was a day for radio industry pundits and prognosticators to digest perhaps the biggest merger-driven divestments in a generation, this was it.

Two AMs and two FMs in Boston and an AM and two FMs in Seattle are being traded to iHeart media by Entercom. In return, Entercom is getting two AMs and four FMs in Richmond and four FMs in Chattanooga, Tenn., from iHeart.

Also involved is Beasley Broadcast Group. It’s saying goodbye to a heritage AC in Boston, and in doing so just landed “The Sports Hub.” It took a little cash along to get the deal with Entercom done, and CEO Caroline Beasley tells RBR+TVBR why the transaction was consummated.

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