Carter, Babin Bumped Up To RVP Roles At Cox Media Group

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There’s a new RVP for Radio, and a new RVP for Television, at Cox Media Group.


In a late Monday announcement, the company turned to the head of its four South Florida FMs to take on a greater role for Cox’s radio stations across four other markets.

Concurrently, a Steel City TV exec is adding four markets to his oversight.

Rob Babin, a 17-year Cox radio division veteran, takes the Regional VP for Radio role after serving as VP/GM of Cox Media Group’s Miami-Fort Lauderdale station group, comprised of WFEZ-FM 93.1, WHQT-FM 105.1, WEDR-FM 99.1 and WFLC-FM 97.3.

Babin’s roles at Cox include stints as GSM of WWKA-FM 92.3 in Orlando, and for WSB-AM & FM and WSRV-FM 95.5 in Atlanta. He’s also been Director of Sales for Cox Radio Group’s entire Atlanta radio station group.

Now, Babin will oversee Cox’s Houston, Long Island, San Antonio and Tampa Radio markets, in addition to retaining his Miami duties.

Meanwhile Cox Media Group/Pittsburgh VP/GM Ray Carter has been given Regional VP for Television duties. This gives Carter additional oversight of Cox’s TV stations in Boston, Charlotte, Memphis, and Seattle, while retaining oversight of Cox’s Three Rivers TV operations.

Babin reports to EVP Bill Hendrich, who said, “During his career, Rob has been a strong leader for Cox in Orlando, Atlanta and Miami. He has grown in leadership roles through his ability to hire and develop talented team members, create world-class work environments and deliver results. We are fortunate to have many talented leaders at CMG to consider for critical roles like this. Rob’s understanding of the opportunities ahead, his ability to make positive connections with people and his track record of delivering results equip him to do a fantastic job as our Regional VP.”

Babin noted that he looks forward to partnering with the Market Managers and leaders across Cox’s radio stations. “We have incredible brands and operations in each of our markets, thanks to our talented employees, which sets Cox apart from our competition,” he said.

Carter reports to Cox EVP Jane Williams, who said Carter has “a successful, proven track record and currently leads one of the top NBC affiliates in the country. As VP/GM Ray has led WPXI-TV to historical ratings and revenue heights. Ray’s passion for this industry is unparalleled, and he is the perfect leader to take advantage of all the new and exciting opportunities facing the television industry.”

Carter joined Cox Media Group and its NBC-affiliated WPXI-11 in Pittsburgh as GM in 2001.

Before becoming a GM, he was the executive in charge of local news in several different media markets.

Carter has also worked as the News Director of local news operations in many markets, including Des Moines, Salt Lake City, and Atlanta.

Carter said, “To be able to work in concert with the Cox leadership teams in Boston, Charlotte, Memphis, Pittsburgh and Seattle, is an exciting proposition. Our industry is undergoing revolutionary change. I look forward to helping these different stations navigate a course toward continued and trusted leadership.”


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