Carter Broadcast Group partners with PRONTO! for mobile apps


The nation’s oldest African American O&O stations (60 years) unveiled a new mobile app created for its KPRS (Hot 103 Jamz) Kansas City by PRONTO! mobile that will allow listeners to listen live from anywhere.  Some of the key features allow listeners to interact 24 hours a day. It’s free to download and available for the iPhone, Android and BlackBerry. The group also owns KPRT (Gospel 1590, The Gospel Source) in that market.

Said Cristina Shell, Interactive Director of CBG: “We couldn’t be more excited and pleased to bring our stations mobile as an additional benefit to listeners as well as helping our advertisers reach those listeners in a whole new way. Their unique PRONTO! Platform Manager 2.0 makes it foolproof to manage our banner ads, text, mobile apps, and reports, quickly, easily, and all in one place.”

Key features include:
•Jamz Now  – get all the latest contests and events happening now
•Jamz Connect – interact with your favorite DJs, request a song, and share with social media friends
•Hot Clock – wake up to your favorite radio station with pre-set alarm
•QR Code Scanner – Scan QR codes anywhere and join scavenger hunts with the built-in scanner
•Deal of the Day – receive discounted offers and coupons to your phone instantly
•Mobile Text Club – Text KPRS to 89686 for discount offers and updates