Cartoon Network announced a multifaceted partnership with the NBA to develop long- and short-form basketball-themed content across a wide variety of platforms, including online, mobile, VOD and on-air. Through this partnership and the network’s alignment with Turner Sports, this announcement continues a long-standing relationship the NBA has had with Turner Broadcasting for over 25 years.
To coincide with the NBA season tip-off in fall 2009, Cartoon Network is developing the short-form series, My Dad’s a Pro, the first of several programming initiatives to come out of the Cartoon Network/NBA partnership. The short-form series follows the children of NBA players, and explores the day to day thrills and challenges that go along with such an exciting lifestyle. The first of these episodes will premiere this fall. Also this fall, a sustained and robust basketball section will launch on CartoonNetwork.com. The customized branded environment will allow sports fans to share their passion for the game throughout the year with a mix of basketball-themed multimedia content.