Next stop – the White House, where President Obama is expected to endorse the handiwork of Congress and make the CARS bill, better know as Cash for Clunkers, a reality. The bill will allow consumers to turn in old gas-guzzlers and get up to $4.5K in return towards a fuel-efficient model. Obama is expected to add his autograph, and according to Associated Press, the program could kick off by August, and could result in 1M in new car sales.
RBR/TVBR observation: We have to believe this will provide a major booster shot to the automotive advertising category. Don’t wait — start working on your auto contacts now.