Following ‘The Bachelor: on the Wings of Love helps. Castle (10-11pm): ABC’s Castle earned second place in the 10 o’clock hour to CBS’ original CSI: Miami, beating out NBC’s original Jay Leno Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 108% in Adults 18-49 (2.5/7 vs. 1.2/3).
On average season to date, Castle is growing its time period year to year for ABC by 1.2 million viewers, over the same nights last year.
Castle also attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).
One of TV’s biggest gainers in the 10 o’clock hour this season, ABC’s Castle is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.
(source: information provided by ABC)
