Adbiz

Before the coronavirus pandemic stifled U.S. economic growth, the IAB projected podcast revenue would grow by nearly 30% in 2020. Scratch that. That number has been chopped due to the impact of the COVID-19 pandemic.

It's no secret that GEICO is one of the biggest users of traditional media to reach advertisers. Although it is second to Progressive this week on the Spot Ten Radio report from Media Monitors, it is dominating Spot Cable. That said, it is not challenged by Progressive at Spot Cable but by another competitor.

Last week, the Media Monitors Spot Ten Cable report saw Domino's and Taco Bell appear as key quick service restaurants using the media to connect with consumers. They have a bit of company in the latest report. For the week ending Oct. 4, two other national chains -- one big on beef and another known for its pizza -- made a big entrance.

A consumer lifestyle survey conducted by Nielsen Audio found that 53% of Americans believe life is starting to normalize, they are more likely to resume typical activities and are starting to shop more as restrictions permit. That doesn’t mean, however, that these consumers are disregarding health and safety. Here's the latest on what heavy radio listeners are buying.

A partnership that enables "a new way" to measure TV marketing has been brought to market. And, it is being billed as a "first-of-its-kind solution" that combines MarketCast's data science expertise and Kinetiq's ad detection platform to measure competitive benchmarking for tune-in TV attribution.

Looking for the little green gecko? He's not here right now. However, how would you like to translate your latest copy into Spanish, Mandarin Chinese or Hmong? The leading advertiser at broadcast radio for the final week of January 2021 may be of help.

Blockgraph is owned in part by NBCUniversal, Charter Communications and ViacomCBS and is known for its privacy-focused audience connectivity, collaboration, and authentication platform. It is now leveraging TransUnion’s portfolio of identity and data-driven audience products, focused on privacy-focused identity, data modeling, audience creation and activation.

The advertising sales division of Comcast Cable has launched a new "function" in a move it says will better serve advertisers' evolving needs for audience delivery within a rapidly changing TV marketplace.

Media production workflow product provider vCreative has partnered with radio broadcast "dynamic visual" tech company Quu on a new integration offering. This means vCreative's users can now publish messages on car dashboards for their clients that use Quu’s advertising services.

For the first time, NBCUniversal will have an individual charged with leading a centralized data unit, and the development and implementation of the company's enterprise-wide consumer identity and data strategy.

PR expert and "Zoom" performance expert Rosemary Ravinal recently asked herself the following question: If the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? To satisfy her curiosity, Ravinal consulted a few friends at recruiting firms.

Ranking number one among all advertisers, one friend to Radio aired 85,799 spots in September — up from 73,302 instances in August. That's according to Media Monitors advertising data covering the period between August 1 and September 30, 2021.

WMC’s “The Status of Women in the U.S. Media 2021” report draws data from 110 studies that together show the standing of women across all media, including legacy and digital news platforms, film, television, radio, technology, literature, and more.

Media and entertainment will continue to evolve quickly, not only reckoning with ongoing trends and disruptions within the industry, but also in its continued response to pandemic-led behavioral changes. That's according to Deloitte, which has released a 2022 M&E outlook that explores "five attention-grabbing trends."

The report shares how entertainment preferences are changing and younger generations continue to embrace gaming and social media experiences, something Deloitte says is posing a unique challenge for the streaming video industry to keep up. What can broadcast media glean from streaming habits, subscriber churn, and growing SVOD cost concerns?