Nationwide Black History Month campaign includes radio
Nationwide Mutual Insurance Company has launched a new Black History Month ad campaign that focuses on celebrating personal moments in Black history by individuals...
DDS automates media buying for HD, streaming radio
Agencies using Donovan Data Systems' (DDS) spot media-buying system can now evaluate and purchase airtime on HD Radio and streaming radio stations. DDS, with...
Top Holiday TV ads ranked, with Coca-Cola on top
‘Tis the season for Holiday ads across all media, but television ads get the most attention at the watercooler. Ace Metrix, which measures television...
CDW’s new campaign: “Smart Growth” (video)
Via Ogilvy & Mather, Chicago, it’s their newest iteration of the serial campaign, “People Who Get IT,” and uses broadcast, online, and social media components throughout March Madness and continuing into the summer. CDW, provider of technology solutions to business, government, education and healthcare, launched “Smart Growth,” on 3/15.
Automotive takes over Top Ten
In the Media Monitors TV Spot Ten last week, McDonald’s once again took the #1 position with 22,434 spots. Toyota moved from #4 up to #2 airing 17,826 ads, while Progressive landed at #3 running 15,587 spots. The US Department of Health and Human Services ran 15,179 announcements that put them at #4 and Walmart was #5 with 14,533 commercials.
Olympics, Political Give Gray Nice Bump
Gray Television executives cite Olympics, political as bright spots in the coming weeks.
TV Guide launches new consumer campaign
Gemstar-TV Guide International announced he launch of a national consumer campaign tied to the official kickoff of television's new fall season. The multimillion-dollar campaign...
Petco launches $15 million TV, online effort
After years of being the place "where the pets go" and subsequently "where the healthy pets go," Petco is updating its tagline and embarking...
GroupM Widens Its Media Inclusion Initiative
The media investment group of WPP has moved forward with an expansion of its Media Inclusion Initiative (MII). This includes a 5% pledge from GroupM to allocate spend across Black, Hispanic, AAPI and LGBTQ+ owned and/or focused media. Urban One's CEO cheered the news.
MagnaGlobal: 2012 ad revenues to climb 2.2%
MagnaGlobal estimates that ad revenues (ex. Political & Olympics – P&O) grew 1.6% in Q4 2011. As for FY 2011, US ad revenues (core...
Google launches "Search Triggers" for TV ads
Google has updated its TV ads program to allow advertisers adjust ads based on online search trends. In a blog post, Google said it was launching a new tool called Search Triggers, which will allow advertisers to use national search data trends to decide how
Seven More Qualities Of A Great Sales Coach
Frequent Media Information Bureau contributor Barrett Riddleberger enjoyed such a strong response from his last column on the top qualities that make a terrific sales coach that he's gone back to his laptop and pounded out another column. Without further ado, here are seven additional traits of a top sales coach, as noted by Riddleberger, an expert sales coach in his own right.
If This Passes, What Extra Political Ad Hoops Could You be Jumping Through
Some 168 House Dems want FCC to crack down on political ad disclosure.
Samsung kicks off new campaign for Omnia II
Samsung Mobile announced the launch of a new campaign for one of its most popular handsets, the Samsung Omnia II. The campaign, which features...
Most Super Bowl viewers tune in for the commercials
Hard to believe, but the majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a survey from The Nielsen Company. 51% of those questioned said