Creación Marketing Communications launches
Former Mindshare Partner/Director of Multicultural Planning Halim Trujillo has launched a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on...
Carl's Jr. goes Italian
Carl's Jr. restaurants launched its newest creation: the Parmesan Chicken Sandwich. The sandwich, available for $3.99 or $6.49 as a combo, is being promoted...
M3 Creative to produce for AMEX, iTunes, NBC Universal
M3 Creative, formerly M3 Television, will produce webisodes for American Express, as well as new high-profile featurettes appearing on iTunes and elsewhere for NBC...
LogicLab launches media marketplace
LogicLab (www.logiclabinc.com), which applies deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising, officially launched LogicLab Media Marketplace -...
Cablevision launches Optimum Select
Cablevision Systems announced the successful launch this month of Optimum Select, a new interactive television ad product that transforms the :30 commercial into a...
Yum! Brands' Food for Food Campaign launches
Isobar's digital marketing agency Mindblossom recently created “The Food for Food” Facebook application for client Yum! Brands, parent of KFC, Pizza Hut, and Taco...
USRN joins MRC
United Stations Radio Networks has become a member of The Media Rating Council (MRC), signing a three-year membership agreement with the MRC, and along...
Univision, Kaiser Foundation mark Latino AIDS Awareness Day
They unveiled the second phase of "SOY. . ." (I AM. . .), the Spanish-language media campaign featuring the personal stories of a diverse...
Taco Bell launches “Black Jack Taco”
The new 89-cent Black Jack Taco from Taco Bell is a new limited-time-only addition to the 79-89-99 Why Pay More! Value Menu. Taco Bell...
Anheuser-Busch roadblocks SNL
NBC Universal and Anheuser-Busch announced Bud Light Golden Wheat will be the exclusive sponsor of "Saturday Night Live" on 10/17, purchasing all network time...
IPG joins Deutsch, Lowe Worldwide
Interpublic Group will be aligning its Deutsch agency with Lowe Worldwide. Deutsch will become the North American hub of the Lowe & Partners global...
American Airlines signs for “Gourmet's Adventures with Ruth”
American Airlines is embarking on another advertising program to appeal to consumers' dual passions for travel and food. The airline launches its latest partnership...
Publicis closes Razorfish buy
Two months after striking the deal, Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft. As part of the...
Chrysler continues review
The Detroit Free Press reports Chrysler Group LLC, which has spent much less money on advertising through its bankruptcy crisis, is likely to diversify...
State Farm multicultural effort awards two singers
Vasantha Shashi of Old Bridge, NJ and Vivek Agrawal of San Francisco will realize their Bollywood dreams by singing in an upcoming film. The...