ESPN Deportes enters 2009-2010 upfront with record ratings
ESPN Deportes, the only Spanish-language cable network televising sports 24 hours a day, enters the 2009-2010 “Upfront” season with record ratings, continued focus on...
Fox Sports en Espanol holds upfront
Fox Sports en Espanol unveiled new original programming, rights to sporting event properties, and new and customized ways to get advertisers' brands in front...
Meredith, We TV team for cross-promotion
Meredith Corporation and WE tv announced a special multi-brand cross promotion initiative that will pair Meredith's leading media brands, including Parents, Family Circle, Ladies'...
NBC details Primetime schedule
NBC unveiled its 2009-2010 schedule featuring more original programming than ever before and a shared time-period strategy around NBC’s Olympics platform that, along with "The Jay Leno Show"
ABC unveils 2009-10 sked
Stephen McPherson, president, ABC Entertainment Group, outlined ABC's plans for next season and unveiled the network's 2009-10 fall during its upfront at Lincoln Center's Avery Fisher Hall
Pulse87 scores Proximo Spirits
Mega Media Group announced that its Pulse87 has been retained by Proximo Spirits' Brand, Three Olives Premium Vodka, to market a grassroots promotional program...
Nigel Morris takes the reins at Aegis Media NA
Aegis Media announced the appointment of Nigel Morris as CEO of Aegis Media North America. He takes over from Sarah Fay, who is to...
FOX roadblocks iheartradio app to promote ‘Glee’
FOX is the exclusive sponsor of Clear Channel’s iheartradio application on the iPhone and BlackBerry 5/18 and 5/19 to promote the preview event for...
Bid4Spots launches cable advertising marketplace
Bid4Spots (www.Bid4Spots.com) unveiled a new online marketplace for cable television advertising – becoming the first to organize cable advertising nationwide down to the neighborhood,...
Fox announces primetime slate for 2009-2010
Fox is launching four new comedies and two new dramas. At Fox’s upfront in NYC, Peter Rice, Chairman, Entertainment; and Kevin Reilly, President, Entertainment, Fox Broadcasting
Sandusky Seattle Radio Group adds 'Quu' Platform
Sandusky Seattle Radio Group's stations are the first anywhere to commercially launch a new technology platform that makes all commercials and programming fully interactive creating an Internet-like
NRRC addresses PPM integration
The Network Radio Research Council (NRRC) has released its recommendation for the posting and re-rating of national radio while Arbitron is integrating the PPM...
Judge temporarily halts some DirecTV ads
Charter Communications scored an early victory Wednesday when a federal judge halted, temporarily, elements of a DirecTV ad campaign capitalizing on the cable company's...
Optimedia: Content Power Ratings 2.0
As the TV industry reacts to a seismic shift in people's viewing behavior ahead of next week's broadcast Upfronts, media buying and strategy agency Optimedia US released Content Power Ratings 2.0
Mindshare produces webisodes for Breyer’s
Breyers ice cream is encouraging Americans to re-discover classic films with the help of “30 Rock” star Jane Krakowski in new webisodes created and...