McGavren Guild scores Uno Radio Group
McGavren Guild Media has finalized a rep deal with Uno Radio Group, Puerto Rico. Uno is deeply entrenched in the market, boasting three decades...
MillerCoors switches agencies for Miller Lite, MGD
MillerCoors has named DraftFCB as its new agency of record for its Lite brand, replacing Bartle Bogle Hegarty of New York City two years...
Ford promotes new Fiesta with social media
They are witty, irreverent and adventurous. They’re technologically adept, socially outgoing and more than happy to share their opinions on all sorts of topics...
Mutual of Omaha announces “aha moment” tour
Mutual of Omaha, official sponsor of the “aha moment,” announced the 2009 aha moment tour, a nationwide effort to collect and share Americans’ inspirational...
Vonage taps new agencies
Vonage announced the selection of TBWAChiatDay New York as its advertising agency and PHD as its media agency. TBWAChiatDay and PHD will be responsible...
Southland bills $1B in 2008
The Southern California Broadcasters Association (SCBA) reports the Southland region, including Los Angeles, Orange, Riverside, San Bernardino and Ventura counties, generated over $1 Billion...
New Radio Heard Here spots available
Radio Heard Here -- the comprehensive, multiplatform, multiyear campaign formed by a partnership between the NAB, RAB and HD Digital Radio Alliance – has...
V-me to hold second upfront
With V-me well on its way to becoming one of America's largest Spanish-language TV networks, the network is set to host its second upfront...
Lifetime Networks signs Vaseline Aloe Fresh
Lifetime and Vaseline Aloe Fresh, a Unilever brand, announced a partnership to launch a comprehensive, multi-platform promotional campaign in support of the highly anticipated,...
Publicis CEO sees ‘09 World ad spend down 3%
The global ad market will fall more than 3% in 2009, Maurice Levy, CEO of Publicis Groupe SA said in an interview published Tuesday...
Comcast Spotlight Integrates Sales and Marketing Teams
Comcast Spotlight, the ad sales division of Comcast Cable, is integrating its sales and marketing teams. This streamlining is a key component of the...
CNN launches campaign for city of Krakow
CNN International will air the City of Krakow’s first international advertising campaign, using its multi-media assets in a combined online and traditional TV advertising push to promote Krakow, Poland
MAGNA's 2008-09 Broadcast Primetime Update
MAGNA Global’s Steve Sternberg has put together a Primetime Update for the broadcast networks, heading into the upfront: “Broadcast Networks: A Look
DDB wins Bridgestone
Bridgestone will conduct its 2009 global brand campaign with DDB Berlin, a part of DDB Worldwide. Under the leadership of Managing Directors Andreas Poulionakis...
“Honda Values” using radio, TV, online
To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com to deliver “True Cost to Own a Honda” data