Mobile coupon effort by Jiffy Lube gets new customers
A recent ad campaign for Jiffy Lube that featured mobile coupons produced significant redemption, including approximately 50% from new customers. The program, created by...
KDKA, Dollar Energy Fund launch “Warmathon”
CBS Radio’s KDKA-AM Pittsburgh and Dollar Energy Fund are teaming up for the first ever "Warmathon," a 30-hour live broadcast from the PPG Wintergarden...
Mandel on leaving “NielsenConnect”; his next move; radio
Jon Mandel confirmed he has left as President of NielsenConnect, the unit charged with creating new products and services off of Nielsen's portfolio of media and marketing research
RadioTime to beef up revenue offerings to stations
RadioTime, developer of technology for finding and listening to radio online, announced the hiring of Dan Halyburton as the company’s new President. Halyburton, whose...
WSJ: Local TV stations face a “fuzzy future”
The Wall Street Journal published a piece yesterday on the rough revenue predictions for local TV broadcasters. With revenues plunging, viewership in decline and...
Absolut ad airs on CBS for Grammys
Pernod Ricard’s Absolut Vodka broke new ground Sunday night with the roll-out of a primetime network television commercial during CBS' Grammy Awards. The ad,...
Backchannelmedia signs Gray for clickable TV
Backchannelmedia, an interactive TV technology provider, announced Gray Television has signed on for its station group to deploy the Backchannelmedia Clickable TV solution. Gray...
Q2 option-taking to impact upfront
A major media agency CEO recently confirmed what the market is starting to hear—advertisers are pulling back on upfront commitments and Q2 option taking...
Mediabrands launching Hispanic unit
Rick Marroquin has joined Mediabrands as Managing Director to head its new business unit focusing specifically on the Hispanic media & marketing space plus...
Lincoln showcases new MKS at Grammys
Viewers got a surprise from Lincoln during commercial breaks for the 51st Grammy Awards, yesterday on CBS as it debuted winners from its "Project...
Valpak, HGTV pair to promote Dream Home 2009
Entering the 2009 HGTV Dream Home Giveaway will be easier this year when Valpak features the promotion on over 40 million of its familiar...
Philly firefighters run radio ads about closures
KYW-AM Philadelphia says Philadelphia firefighters -- still fuming over the mayor's closure of seven engine and ladder companies -- are taking to the airwaves...
Bausch & Lomb's Florida campaign uses radio, TV
Bausch & Lomb announced a new advertising campaign has been launched in six Florida markets that will educate baby boomers and seniors about Crystalens,...
Bud Light, GoDaddy most viewed during Super Bowl
Bud Light Lime and GoDaddy.com aired ads that were seen by 103.2 million Super Bowl viewers last Sunday, according to The Nielsen Company. An...
Debut Broadcasting signs AdEx Media for PI campaign
AdEx Media, an online marketing, distribution, and consumer products company, announced the launch of its Digital Instructor consumer product line via national radio on...