Heinz rebrands ketchup with new label, advertising
Heinz North America today announced the gherkin pickle, which has been featured on Heinz Ketchup labels since the 1890s, is making way for a...
SuperClean Brands to “be inaugurated” on CNN
SuperClean Brands will have all of its consumer brands (SuperClean Cleaner-Degreaser, Splash De-Icer, and FVP Batteries) appearing for the first time together, nationally on...
Southwest Airlines campaign uses radio
"With the Power of an Education, the Sky is the Limit" is the new Southwest Airlines advertising campaign launched yesterday in print, radio, and...
RE/MAX rolls out 2009 campaign
RE/MAX Agents have the experience to get the job done. This is the message of newly created TV spots from RE/MAX, which tell viewers...
Aflac launches new campaign
As part of an ongoing strategy to engage business owners and benefits decision-makers, Aflac's 2009 B2B initiative will include a focus on the construction...
CC offering up inauguration packages
Several million people will flock to the Washington, D.C. this week for the 2009 Presidential Inauguration festivities, creating a unique opportunity for the nation’s...
Mayor candidate motors to radio
With an election coming up, current Detroit Mayor Ken Cockrel Jr. is touting his efforts to clean up city government in the wake of...
Advertisers seeking national :10s
While many advertisers are facing leaner marketing budgets in 2009, Bruce Media of Burbank, California, has harnessed the power of :10 second promotional advertising...
Google TV Ads adds SpotMixer technology
SpotMixer (www.spotmixer.com), an online video advertising service of One True Media, announced Google has publicly launched the SpotMixer self-serve video ad creation solution within...
Burger King picks LatinWorks, Tapestry for Hispanic
Burger King named Austin-based LatinWorks as its Hispanic advertising agency of record for the U.S. Details of the campaign are currently in development with...
More details: Local Focus scores Home Depot
We’ve heard more clarification on the story we posted yesterday about the deal between Local Focus Radio and Initiative Media for 2009 Home Depot...
Teleflora premiering Super Bowl spot
Teleflora, the world's leading flower wire service, will premiere a commercial in conjunction with Super Bowl XLIII. This marks the first time in the...
Denny’s taps Goodby, Silverstein & Partners
After a review, Goodby, Silverstein & Partners (GS&P) is Denny’s new agency of record, responsible for brand strategy, creative and promotions. Media buying will...
Ad groups join forces to fight online ad regulation
The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), the
Home Depot launches media review
The Home Depot has reportedly launched a $580 million media review. The four incumbents include Initiative, Digitas, Response Mine Interactive and Newspaper Services of...