Zenith Media named media AOR for Jenny Craig
Zenith Media USA has been named media planning and buying agency of record for Jenny Craig, one of the nation's leading authorities on weight...
MWW Group tapped for “Radio Heard Here”
The two top organizations representing the radio industry have hired MWW Group (www.mww.com), one of the nation's top ten public relations firms, as its...
Chrysler moving spots from national to local
The Oakland County Daily Tribune reports Vice Chairman Jim Press has said Chrysler is breaking out of long-term contracts for network television advertising and...
Springfield stations focus on the silver lining
Since mid-November, Journal Broadcast Group’s Springfield, MO stations have been building a public service campaign to bolster local consumer confidence. Titled “Think Positive,” the...
GlaxoSmithKline to cut back on Television
GlaxoSmithKline is slashing its U.S. television advertising. That's right, the U.K.-based drugmaker is backing away from DTC ads, saying that it's not only pinching...
Record breaking year for radio in Finland
Geller Media President Valerie Geller sends us a bit of good news from Finland: “The Radio Industry in Finland has for the first time...
Kizart Media Partners launches
Kizart Media Partners, a sales and marketing consulting firm, has been launched to provide its media clients revenue growth through targeted strategic initiatives. KMP’s...
American Rights at Work to launch 3M TV effort
Representatives from the nation's top workers' rights groups, labor experts, and progressive leaders will lay out the case for passage of the Employee Free...
Boston Market names Fallon AOR
Boston Market has assigned its advertising account to Fallon Minneapolis. The announcement follows an accelerated search for an ad partner that will help the...
David Levy named SVP/Digital, Omnicom's Singer Direct
Omnicom Media Group's Singer Direct has announced the appointment of David Levy as Senior Vice President, Digital, effective immediately. David will be responsible for...
Campbell names new VP/Global Advertising and Design
Campbell Soup Company announced the appointment of Maureen Linder as Vice President of Global Advertising and Design. She will be based at Campbell’s headquarters...
RAB launches “Chart-It”
Recognizing the need for additional methods of making sales presentations grab the attention of a client, the RAB designed the look and function of...
Biggest legal advertiser spent $20M
Massachusetts lawyer James Sokolove is the biggest-spending legal advertiser, but he no longer tries any cases. Sokolove spent more than $20 million advertising his...
FlyCast announces ad platform
FlyCast announced it is offering advertisers the ability to deliver tightly-targeted ads through its mobile broadcast network. Additionally, FlyCast has selected the DoubleClick platform...
Katz Media Group launches national marketing unit
In the wake of cutting 8.5% of its sales force, some 122 people, mostly in sales and marketing, Katz Media Group (KMG) launched yesterday...