ReplaceAds debuts as third largest online ad network

ReplaceAds has debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. Nearly 1.8 million different people (1,770,500)...

Radio can be big winner in media reallocation for Big 3

Detroit’s Big 3 have grabbed all the recent headlines as lawmakers in Washington grapple with a proposed bailout solution to save the cash-strapped

CBS Radio Detroit supports the Big 3

With the recent news out of Washington, DC and the uncertain future of the Big 3 automakers, CBS Radio Detroit began an on-air campaign...

“Best Investment Practices For a Recession”

The Mediabrands Family, which includes Initiative, Universal McCann, Magna,  Magna Global, IPG Emerging Media Lab, ID Media, NSA, OSI, MAP, Sandbox and Wahlstrom, has...

Libby's to sponsor "Cooking With The Stars"

Paradise Kitchen TV debuts its newest television series, "Cooking with the Stars." The new show features host Chef Shaun Foley from Café Maxx in...

Verizon Wireless sponsors CC Radio HD2 stations

Taking it up from just a few markets to national, Verizon Wireless can now consider itself the first national advertiser to sponsor HD Radio...

Hallmark Channel combines Nielsen's ratings

Hallmark Channel and The Nielsen Company announced the family-friendly programmer has become the first cable television network to license The NielsenConnections Brand Target Audience...

Mountain Dew and Spike TV's Geoff Keighley team

Spike TV is teaming up with Mountain Dew and renowned videogame journalist and Spike TV host Geoff Keighley to introduce "The Next Great Game...

Radio listening up in RADAR 99

Radio reaches more than 234 million persons age 12+ over the course of a typical week, according to the RADAR 99 report which releases Tuesday. The latest national cumulative audience

U.S. ad spend down 1.7% thru September

Total measured ad expenditures in the first nine months of 2008 declined by 1.7% as compared to the same period in 2007, according to...

TiVo now lets advertisers reach viewers during pause

TiVo announced the launch of “Pause Menu,” the latest addition to its suite of interactive ad solutions designed to grab the attention of fast-forwarding viewers. Using the TiVo Pause Menu

Tukaiz partners with WGN Radio

Tukaiz, provider of marketing communications services, has expanded its strategic marketing partnership with WGN Radio, its first with a major consumer broadcasting company, to...

Global ad spend to fall .2% in ‘09

Global ad spend is expected to drop 0.2% to $458 billion in 2009 compared to the previous year when spending was up 2.6%, according to a new study from GroupM Futures Director Adam Smith

Bob Coen becomes a bear

The dean of advertising forecasters, Bob Coen, Sr. Vice President, Director of Forecasting, Magna, has revised his outlook for US advertising sharply downward. Presenting his forecast at the UBS

WMMR-FM named Pepsi's 2008 "Promotional Partner of the Year"

Greater Media Philadelphia announced 93.3 WMMR-FM has been named "2008 Radio Station of the Year" for the Atlantic territory at the annual Pepsi Media...