The downside of product ubiquity

When I was a kid, we didn't eat gelatin, we ate Jell-O. In my earliest office environments, we didn't make a copy, we made...

Roehm fires back at Wal-Mart

Former Wal-Mart marketing executive Julie Roehm, fired after only nine months on the job for alleged ethical violations, has fired back with her own...

Green theme for appliance maker Bosch

Appliance manufacturer Bosch is extending its "green" marketing efforts with a new television campaign spotlighting the energy efficiency and quietness of its award-winning products....

Wienermobile awaits Idol runner-up

Oscar Mayer brand announced its official partnership with FremantleMedia for sponsorship of American Idol Season 7. Meanwhile, Season 5 finalist Elliott Yamin will help...

Sears goes with MPG

MPG North America has just won the Sears Holding Corporation account, and will be responsible for "media planning and buying for all television, radio,...

Grey to market reds and whites

Terlato Wines International has signed on with Grey Worldwide to market its wares, which include luxury wines sold under about 40 different labels in...

Cosmetics company targets Latinas

Steel Advertising & Interactive announced that it has been retained as the US advertising agency for La Matadora Cosmetics. Steel will work with La...

Newspapers fighting back to regain ad share

Relationals, which bills itself as "the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper industry," announced that The...

Cold Stone goes multimedia

There is drama, there is passion, there is mystery. And Bigfoot and spoiled heiresses too, all focused on ice cream. And not just any...

Global Ad Strategies named US agent for Prosiebensat.1

To maximize revenue by reaching millions of new American immigrants and other untapped markets, ProSiebenSat.1 Welt (www.ProSiebenSat1Welt.com) has signed an agreement with leading multicultural...

KFC goes surfing to find commercial stars

"The Bucket's Back." That's the theme of the latest round of commercials from Kentucky Fried Chicken, and what's brought it back is the abandonment...

Wireless phone business may be heating up

One strong ad category for broadcasters that tends to come in waves of intensity may be heating up again - wireless telephony. New money...

New GM campaign showcases OnStar

Celebrities are accustomed to special treatment and so are OnStar customers. The "OnStar treatment" is available to drivers of most GM vehicles, whether or...

Canada to remove caps on amount of TV ads in stages

The CRTC, Canada's federal broadcast regulator, has turned down a request from Canada's television networks to charge viewers an additional fee to watch their...

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