Carat names Martin Cass President in US
Executive Vice President Martin Cass has been named President of the US operation, replacing Scott Sorkin. Cass, who has 20 years of experience in...
TM Studios to exclusively represent ZONE Radio Imaging
TM Studios will be the exclusive sales representative of Bruce Upchurch’s ZONE Radio Imaging jingle/imaging company effective today. All syndication sales of ZONE Radio...
ZenithOptimedia slows global ad spend growth to 4.3%
Revising downwards its earlier forecast of a 6.6% global ad spend growth for 2008, ZenithOptimedia has said that an overall slowdown will mean a lower growth at 4.3% for the year
“FATE” TV commercial features NFL Stars
Nike gas kicked off a new football campaign, “FATE,” which captures the true essence of the game by following the journeys of two top...
Reaching out to Latino communities with radio
The Washington Post reports The Obama campaign launched new Spanish-language advertising Friday, shifting from immigration, its recent topic of choice, to health care and...
Obama holds ad advantage over McCain
The AP reports Barack Obama spent $3.3 million in TV advertising on Monday. At that rate the Democrat will spend more than $90 million...
Financial services advertising down In September
With the recent financial crisis, advertising has dipped in a number of financial services areas. TV advertising by credit card services companies, which was...
Red Cross, GSD&M Idea City, Ad Council launch disaster relief PSAs
This year, an unprecedented number of fires, massive floods and four named hurricanes making US landfall in a month's time have made 2008 a...
Oscars will now take movie ads
Looking to save its primary source of revenue, the Academy of Motion Picture Arts and Sciences has lifted its 50-year ban on running commercials...
Time Warner Cable brings web video to Hawaii
Time Warner Cable and ActiveVideo Networks announced the deployment of a new television experience that will bring a wealth of Web content and interactivity...
Buyers comment on PPM issues du jour
Given all of the PPM news this week with the Arbitron injunction and commercialization of new markets, we asked local buyers if they were...
Sales outlook Halloween spending to reach $5.77 billion
Yep you read right, the total Halloween spending to reach $5.77 billion. Halloween celebrations rise as consumers look to escape everyday realities.The spookiest holiday...
NBCU Digital brings first programming to ad market
The NBC Universal Digital Studio announced its first slate of original productions, which is currently being presented to sponsors. The new business model being...
SunTrust selects Mullen after review
SunTrust Banks has selected Mullen as its new AOR, which will encompass advertising and integrated brand communications responsibilities. Mullen's offices in Wenham, MA and...
USRN offers free production on auto spots
United Stations Radio Networks announced that the services of its Production Department will be made available free of charge to affiliates to produce local...