Radio Heard Here radio spots now available
The NAB and RAB announced that the first five Radio Heard Here radio spots are now available for download and use by stations to...
DG Entertainment does campaigns for “Jeopardy!,” “Wheel,” “Divorce Court”
DG Entertainment has reinvigorated the promotion campaigns for three first-run syndication franchises, including CBS Television Distribution’s historic game shows “Jeopardy!” and “Wheel of Fortune,”...
Del Taco teams with KROQ
Del Taco announced the company has teamed up with KROQ-FM LA for a new promotion. Listeners can visit participating Southern California Del Taco restaurants...
USRN names Adkins and Hough hosts for Holiday Country specials
United Stations Radio Networks has finalized its lineup for its Annual Holiday Country Music Specials and is offering stations its seasonal Country Heroes 2008...
Fox's National Ad Partners Sales Group signs with ProLink
National Advertising Partners ("NAP"), the Fox-owned sales unit that represents sports networks across the country, announced today that it has signed an agreement to...
Ad spend on global economic issues soars
In its ongoing analysis of 2008 campaign dollars spent on global economic issues, Kearsarge Global Advisors (KGA), a D.C.-based government affairs and communications firm,...
Wachovia taps WPP for creative, media
Wachovia has awarded its $150 million creative and media account to a WPP Group team led by Ogilvy & Mather after a review, reported...
WCVB begins streaming interactive ads in digital spectrum
WCVB-TV 5 ABC Boston yesterday began streaming interactive ads 24/7 linked to the TV station automation equipment and sent into the digital broadcast spectrum. ...
Best Buy, Beck's nab spots on Pandora's iPhone ad platform
Pandora Media (www.pandora.com), provider of personalized radio service online, has signed Best Buy and Beck's beer for the #1 and #2 premiere contracts for...
Google TV ad platform adds Bloomberg TV
Google announced the Bloomberg Television network will make national cable ad time in the U.S. available through the Google TV Ads platform. By offering...
Commish Tate praises Dannon decision
FCC Commissioner Deborah Taylor Tate congratulated The Dannon Company on its pledge to advertise only healthy foods to children under 12: “Today The Dannon...
Mindshare rebrands
Mindshare unveiled a comprehensive worldwide rebranding of its corporate ID. The initiative includes the introduction of a new logo and coincides with the completion...
Doritos puts up $1 million for consumer-created spot
Doritos is once again giving complete control of its Super Bowl ad air time to its fans. But this time, the snack chip brand is raising the stakes
U.S. ad spend down 1.6% in first half of 2008
Total measured advertising expenditures in the first six months of 2008 declined by 1.6 percent as compared to the same period in 2007, according...
DIRECTV'S The 101 Network rolls out commercial-free season
DIRECTV’s The 101 Network kicks off the new season including season three of the critically acclaimed Friday Night Lights and its new companion show...