Go Daddy fuels NASCAR “Sprint Cup” with broadcast sponsorship

NASCAR has Go Daddy racing into the Sprint Cup Series as the broadcast sponsor of the Sylvania 300 at the New Hampshire Motor Speedway...

NBCU cable to implement Google TV Ads ad platform

As part of its continuing effort to offer innovative advertising solutions to its clients, NBC Universal will join forces with Google to form a...

Rodale, NBC Universal, Reveille extend Biggest Loser partnership

Rodale, NBC Universal’s Television, DVD, Music and Consumer Products Group, and production company Reveille announced an extension

Citadel taps Stratus for network ad sales?

It appears that because national spot is so weak right now that ABC Radio Networks is having marketplace challenges and resorting to some unusual...

.FOX Networks the leading ad network for Hispanics

.FOX Networks, the leading international ad network operated by Fox International Channels (FIC), announced it is now reaching 84% of U.S. Hispanic Internet users....

WLTW & EmblemHealth launch “Respecting your health, Respecting your environment"

EmblemHealth is teaming up with WLTW-FM NY (Lite fm) to launch “Respecting your health, Respecting your environment” a consumer initiative to educate tri-state area...

Ion Television unveils new look, website

Concurrent with the premier of its fall lineup, ION Television announced the launch of its “Positively Entertaining” rebranding which debuted Monday. The network’s on-air...

Harris Financial multimedia effort includes radio, TV

Harris Financial announced a new advertising initiative that will drive home its "here to help" message to millions of customers and prospects. The campaign...

DG FastChannel and Enliven Marketing Technologies amend merger

DG FastChannel and Enliven Marketing Technologies have entered into an amended merger agreement regarding DG FastChannel’s previously announced acquisition of Enliven in a stock-for-stock...

Elizabeth Herbst-Brady takes reins of MAGNA

Veteran marketing and media executive Elizabeth Herbst-Brady has been named president of MAGNA, Nick Brien, president and CEO of Mediabrands, the Interpublic Group media...

Wrigley names Tribal DDB Worldwide Digital AOR

The Wm. Wrigley Jr. Co. has selected Tribal DDB Worldwide to be the digital agency accountable for driving interactive strategies and initiatives for all...

Pioneer launches KURO brand campaign

Pioneer Electronics unveiled a new brand campaign tied to the launch of its second generation “KURO” televisions. The campaign is based on the idea...

Zenith Media named Media AOR for Ubisoft

Zenith Media has been named the strategic media planning and national buying agency of record for Ubisoft. Ubisoft recently completed a media agency review. ...

Sean Finnegan joins SMG as President, Chief Digital Officer

Laura Desmond, chief executive officer of Starcom MediaVest Group (SMG), announced the appointment of Sean Finnegan to the role of President and Chief Digital...

eFoodSafety launches radio effort for Cinnechol

eFoodSafety.com, a researcher, developer, and marketer of whole foods and nutraceutical products, announced that its half-hour radio show campaign for its all-natural product Cinnechol...