Coors Light details new NFL effort
Coors Light, official beer sponsor of the NFL, is creating unique season-long experiences that will excite fans, retailers and distributors across the country, highlighted...
Jets tap Fly Communications for new stadium
The NY Jets have tapped Manhattan agency Fly Communications to develop the messaging, direct mail, collateral, and interactive micro-website to showcase the new stadium,...
Nationwide launches sweepstakes aimed at NASCAR fans
Nationwide Insurance announced the launch of the Switch and Save up to $500 Sweepstakes, a national promotion involving two-time NASCAR Nationwide Series champion Kevin...
Oregon radio campaign promotes clean energy
FreedomWorks Oregon’s Campaign for Affordable and Reliable Energy (CARE) launched a series of radio ads promoting the development of clean, affordable, and reliable sources...
Stolichnaya to Ogilvy New York
The SPI Group, owners of the Stolichnaya Vodka Trademark, announced that it has awarded its global integrated marketing and branding account to Ogilvy New...
CBS buys heavy in People Magazine
CBS and People jointly announced CBS’s fall programming ads will be featured exclusively in the Sept. 22, 2008 issue with 20 ads (consecutive right...
Radio One to post in Houston
As part of its recently-announced “Accountability One” initiative, Radio One announced that it has created a new scheduling and ratings verification system for its...
WFAN partners with McDonald’s for football feature
Why settle for commercial spots when you can own an entire feature with mass-appeal to a station’s most loyal fans? McDonald’s figures to benefit...
Mass media for MassMututal
Massachusetts Mutual Life Insurance is going after an elite audience in a mixed media buy designed to promote its financial services. The campaign is...
NBC picking and choosing Pickens ads?
T. Boone Pickens has been taking to the airwaves for months now, pushing alternative energy solutions, and apparently was dismayed when a 15-second spot...
AFTRA/SAG extension extended
Trade organizations representing actors doing work in commercials have agreed to keep going under an existing agreement for an additional six months, taking a...
Oregon interest group takes to the airwaves
FreedomWorks Oregon has $1M to spend, and it has energy issues on its mind. It is kicking off a radio flight throughout the state...
WPP to Deliver
WPP Digital, the digital investment and operating arm of ad giant WPP Group, announced the launch of Deliver, a global digital production capability that...
Carat lowers ad forecasts
Ad buying giant Carat has revised downward its worldwide advertising expenditure forecasts. 2008 ad growth is now projected to be 4.9%, down from the previous projection of 6%. US growth is
Hot dog attack ad debunked
A vegetarian group has an ad out showing kids enjoying hot dogs in their school cafeteria, until one little boy laments the fact that...