Southwest Airlines and Visit Florida announce partnership
Visit Florida's mission is to market travel and drive visitation to and within Florida. That is why Southwest Airlines and Visit Florida announced an...
First Command branding effort includes radio
First Command Financial Services has launched a new brand campaign that promotes the company’s unique approach to helping middle-income Americans pursue their financial goals...
U.S. Communications spend will continue in 2008
Total communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative media sectors offset...
Fox Soccer Channel and Fox Sports en Español team to fight malaria
Fox Soccer Channel and Fox Sports en Español have joined forces with FC Barcelona, the American Youth Soccer Organization (AYSO) and Malaria No More...
Nike debuts new Team USA Basketball creative
As the USA Basketball Men’s National Team continues on its quest to reclaim hoops supremacy in international competition in Beijing, Nike is set to...
McCain campaign buys $6 Million in Olympics
According to an AdAge story, Sen. John McCain's presidential campaign is buying into NBC Universal's Olympics coverage. The McCain campaign made a last-minute $6...
Jennifer White Lee to lead Carat Chicago
Carat announced that Jennifer White Lee has joined the agency as VP, General Manager and Group Client Service Director. White Lee brings over 25...
TVLowCost enters US market
TVLowCost, an independently owned, television advertising network announced the launch of TVLowCost in the United States, expanding its network to 11 countries throughout the...
Wholesale TV and Radio Advertising holding “fire sale” auction today
Wholesale TV and Radio Advertising has a sizable amount of unsold direct-response spots still available for September, and the company has decided to make these...
FOX announces sponsors for Teen Choice 2008
FOX announced that Dr Pepper, JCPenney and Neutrogena are sponsors of Teen Choice 2008, which airs today (8:00-10:00 PM ET/PT). Hosted by Miley Cyrus,...
Troy Kooper joins Team One as Creative Director
Team One, a division of Saatchi and Saatchi, recently announced the hiring of Troy Kooper as the latest addition to the agency’s integrated creative...
Chrysler ending leasing; customers grabbing up last of contracts
It seems suicidal in the long run, but Chrysler's decision to suspend leasing kicked up a huge number of end-of-month sales. Chrysler dealers say...
Buyer comments released from Wachovia media call
The Wachovia Media team issued a transcript from a recent conference call with a major media buyer as part of their Equity Research Advertising...
Westwood One and AirSage partner for traffic
Westwood One announced a multi-year strategic partnership with AirSage, Inc. to combine traffic speed and flow information derived from cell phone signals with Westwood...
Kaline out at Ford; Cowdell moving to Chicago
Mark Kaline, global media manager of Ford, left the automaker Monday. He was one of the staff cuts Ford announced in June---to cut 15%...