BBDO's HBO Voyeur Takes “Promotion” Grand Prix at Cannes
BBDO New York and its HBO Voyeur campaign shot out of the gate at the Cannes International Advertising Festival, winning a Grand Prix in...
Dickies signs with Goodby, Silverstein & Partners
After 87 years, Fort Worth’s Williamson-Dickie Manufacturing has hired an AOR to create campaigns and arrange them for placement. Goodby, Silverstein & Partners San...
Mitt Romney tops with campaign ad placement, so far
So far this year, Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined, according to The...
Nearly 60 Morning Hosts Tie In To T-Mobile Takeover
Nearly 60 radio hosts across the country are "locked in" their studios. Call it product integration for AM and FM, courtesy of T-Mobile.
CC offering up inauguration packages
Several million people will flock to the Washington, D.C. this week for the 2009 Presidential Inauguration festivities, creating a unique opportunity for the nation’s...
PrecisionDemand awarded patent for TV ad targeting
PrecisionDemand, provider of data-driven TV ad targeting, has been awarded a patent for its proprietary automated
Media Trends and Predictions, Courtesy of Kantar
From 5G to shopvertising, e-sports, influencer marketing, brand activism, and media in-housing, which are the major trends that marketers and media owners need to be aware of over the next 12 months?
DAX’s New Frequency For Data-Driven Dynamic Audio Ads
The digital audio advertising platform created by one of Great Britain's biggest commercial radio broadcasters has partnered with digital audio's "first Creative Management Platform" in an arrangement designed to enable data-driven dynamic audio advertising for U.S. advertisers and a network of "premier publishers."
CBS getting 14%-15% increase in upfront?
CBS has scored 14% to 15% in rate increases (as of 6/3) on a cost-per-thousand viewers (CPM) basis from marketers in the 2011-2012 upfront. Those numbers are just a bit short
Re/Max divulges media buy for latest campaign
We reported last week many of the details of Re/Max’s “For All the Things That Move You” campaign for this year, which uses broadcast,...
Advertising influence on consumers’ action
While trust in advertising can lend itself favorably to consumers’ goodwill toward a company, consumer willingness to take action as a result of exposure...
RBR+TVBR ENCORE: ‘Survival Strategies’ For Radio Advertisers
Eric Rhoads, founder of Radio Ink and Chairman of Streamline Publishing's Radio + Television Business Report, last week recorded a podcast with marketing guru Jay Abraham expressly designed for radio industry executives and sales professionals to share with clients. We're pleased to share it again, as it offers you 20 minutes that could positively change your station and your clients.
Are TV Dollars Somewhat Impervious To Digital’s Vacuum?
"There appears to be a 'false dichotomy' that online advertising growth will have to come at the expense of TV and other media channels," says financial analyst Michael Nathanson. Why? TV advertising grew in 2018, suggesting dollars are not being sucked away by digital.
Hudson MX Completes a Big Financing Effort
An advertising technology business providing media buying and media accounting products via a cloud-based SaaS platform has completed a series D financing initiative. Led by data and analytics firm Ascential plc, the financial fundraiser provides up to $63.5 million in Hudson MX funding.
HD Radio multicasts to add spots in 2008
iBiquity CEO Bob Struble told attendees at the Interep Radio Symposium yesterday he expects HD Digital Radio Alliance stations to begin to introduce various...