IPG to acquire stake in HUGE
The Interpublic Group has reached agreement to acquire a strategic interest in HUGE, a leading independent interactive agency that takes clients beyond online marketing...
Home Depot to launch “periodic line” review
The Home Depot has hired Select Resources International to lead a review of its $500 million (per Nielsen) advertising business—including creative, media, PR, and...
NBCU 96% sold out for Olympics
On the strength of more than $50 million in sales over the last 10 days, NBC Olympics has sold 96 percent of its advertising...
RAB2009 set for March 16-18 in Orlando
RAB2009 will take place at the Rosen Shingle Creek Resort in Orlando, March 16 to 18, 2009. Sheila Kirby, President, Strategic Sales Development for...
AdMob launches iPhone 3G ad solutions
AdMob, a major mobile advertising marketplace, has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s...
Kmart issues Back-to-School challenge on YouTube
Adding an interactive dimension to its sponsorship of the summer's highly anticipated reality show, ABC's High School Musical: Get in the Picture, hosted by...
Dr Pepper launches “Doctors of Pop Culture” campaign
Dr Pepper is joining forces with pop culture's biggest doctors to educate America on an even better way to drink Dr Pepper: slowly. Dr....
Earl Jones out at Petry Media
Looks like the big losses this year of Gannett, Dispatch Broadcast, Fisher and others have taken their toll: Petry confirms with TVBR that Earl...
NAB, ad groups form coalition to help with DTV transition
Broadcasters and advertisers have joined forces to prepare the advertising community for the 2/17/09 transition to digital television (DTV), forming a coalition and unveiling...
Horton Hears a Who! campaign includes radio
Designed to generate in excess of over 1.6 billion consumer impressions, the Dr. Seuss’ Horton Hears A Who! DVD marketing campaign, Twentieth Century Fox...
Wrigley’s updates brands with pop singers
Product placement again in radio: The Wall Street Journal reports pop-music fans may have noticed a brief reference to an old chewing-gum jingle
CC Radio, KMG launch major digital ad net
Clear Channel Radio and Katz Media Group unveiled The Katz Online Network, comprised of independent Internet radio stations with the online and mobile streams...
TVGN teams with NBCU for Olympics
TV Guide Network, available in more than 83 million homes nationwide, announced an agreement with NBC Universal to promote NBC’s coverage of the 2008 Beijing Olympics
Telemundo scores record sponsorship
Telemundo says its upcoming telecast of the 2008 Olympic Games in Beijing, will be the best ad-supported broadcast of the Olympics in the network's history. Telemundo has signed on
Mars pulls controversial ad
The Human Rights Campaign Foundation, the nation’s largest gay, lesbian, bisexual and transgender civil rights organization, announced Mars Inc. will pull a controversial TV...