Wyndham launches campaign featuring Arnold Palmer

Wyndham Worldwide (is launching a blockbuster marketing program including sponsorship of a PGA TOUR golf tournament, a national TV campaign featuring golf legend Arnold...

NBCU Domestic TV’s "Reel Talk" clears 85% of US

NBC Universal Domestic Television Distribution has sold weekly half-hour movie review series "Reel Talk" in more than 85% of the U.S. for its debut...

Nick expands portfolio of healthy foods with Green Giant and Pandol Bros.

Nickelodeon & Viacom Consumer Products (NVCP) is adding new partners to its already extensive roster of healthy foods partners. New national deals with General...

LA to launch water conservation campaign via traffic spots

As record dry conditions grip the region, the Metropolitan Water District of Southern California announced an intensive, region-wide radio campaign aimed at offering consumers...

Russo adds more items to "soothsayer catalog"

Chalk two more successful predictions up for Rich Russo, JL Media's SVP/Director of Broadcast Services. Below is an excerpt from "What would Russo do"...

The downside of product ubiquity

When I was a kid, we didn't eat gelatin, we ate Jell-O. In my earliest office environments, we didn't make a copy, we made...

Roehm fires back at Wal-Mart

Former Wal-Mart marketing executive Julie Roehm, fired after only nine months on the job for alleged ethical violations, has fired back with her own...

Green theme for appliance maker Bosch

Appliance manufacturer Bosch is extending its "green" marketing efforts with a new television campaign spotlighting the energy efficiency and quietness of its award-winning products....

Wienermobile awaits Idol runner-up

Oscar Mayer brand announced its official partnership with FremantleMedia for sponsorship of American Idol Season 7. Meanwhile, Season 5 finalist Elliott Yamin will help...

Sears goes with MPG

MPG North America has just won the Sears Holding Corporation account, and will be responsible for "media planning and buying for all television, radio,...

Grey to market reds and whites

Terlato Wines International has signed on with Grey Worldwide to market its wares, which include luxury wines sold under about 40 different labels in...

Cosmetics company targets Latinas

Steel Advertising & Interactive announced that it has been retained as the US advertising agency for La Matadora Cosmetics. Steel will work with La...

Newspapers fighting back to regain ad share

Relationals, which bills itself as "the leader in customer relationship management (CRM) and sales force automation (SFA) for the newspaper industry," announced that The...

Cold Stone goes multimedia

There is drama, there is passion, there is mystery. And Bigfoot and spoiled heiresses too, all focused on ice cream. And not just any...

Global Ad Strategies named US agent for Prosiebensat.1

To maximize revenue by reaching millions of new American immigrants and other untapped markets, ProSiebenSat.1 Welt (www.ProSiebenSat1Welt.com) has signed an agreement with leading multicultural...

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