Office Depot reups with NASCAR
Office Depot has renewed its partnership with NASCAR and will continue “Taking Care of Business” for NASCAR in an exclusive relationship as the sport’s...
RNC launches new radio ad in Paris, USA
The Republican National Committee (RNC) unveiled a new radio ad buy for "Obama Chooses Washington Over Our Military." As Barack Obama travels to Paris,...
Economic anxieties fuel Staples back-to-school campaign
Staples is launching its back-to-school advertising and marketing campaign by empathizing with the economic anxieties of the American shopper. The new 15-second TV spots,...
Susan Golden tapped to head MARS Chicago/Cincinnati
MARS Advertising Southfield, Mich., has promoted Sue Golden to vice president and general manager for its Chicago and Cincinnati offices. As such, she will...
J.D. Power lowers US auto sales forecast
BusinessWeek reports J.D. Power and Associates cut its forecast for light-vehicle sales in the U.S. on Wednesday, citing the weak economy. J.D. Power now...
Heavy advertising for “The Dark Knight” pays off
Besides all the talk on the latest box office smash it is interesting to compare the marketing and advertising that was used to promote...
Posterscope USA adds Denver office
Posterscope USA, part of the Posterscope Worldwide network, the largest buyer of outdoor space in the world, has announced that it is expanding its...
Robinson spins off long-form radio agency
Direct Magazine reports Robinson Radio Inc., a direct response radio advertising agency, has launched Robinson Radio Networks, an advertising agency dedicated to developing, producing...
Dealers making changes to ad spend
The RAB/Automotive News reports auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly...
Nielsen chosen by P&G to provide integrated services in the U.S.
The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company to provide U.S. consumer marketing information and insights....
“medium: for living ideas” launches
“medium: for living ideas”, a new branded entertainment shop and original entertainment content studio based in Los Angeles, has launched, delivering a non-traditional and...
TiVo, Amazon to provide advertisers on-screen purchasing
TiVo has teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their...
SnipIT makes radio spots interactive
Miss a song title or the phone number of a business that just ran a spot on the radio and listeners no longer have...
Should your brand advertise in HD?
Excerpts from the recent Carat Insight report: By February 17, 2009, all US broadcast TV stations must convert their transmissions exclusively to a digital...
McDonald’s strikes product placement deal with Fox 5 Vegas
Two larger-than-life cups of McDonald’s iced coffee now sit on the KVVU-TV Las Vegas Fox 5 TV news desk, a product placement to chase...