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The upfront so far: CPMs up; revenue down

The major buyers are talking about the upfront, but off the record due to being in the thick of negotiations: "We're in it with...

Entercom partners with TargetSpot for in-stream ads

TargetSpot, Inc., a streaming media ad company, announced a partnership with Entercom that allows advertisers to utilize its ad serving technology and marketplace on...

Upfront update: Life is good

It looks like this year's upfront isn't going to be as "protracted" as some predicted. "Life is good," is how Peggy Green, Zenith President/National...

SMG and Microsoft join to identify, target "ad avoiders"

Microsoft Digital Advertising Solutions and Starcom MediaVest Group jointly sponsored a study focusing on reaching the elusive "Ad Avoider" segment. This study, presented yesterday...

Monica Gadsby on taking the reins of SMG Multicultural and the Hispanic media market

Starcom MediaVest Group recently announced the formation of a new unit tasked with oversight of multicultural communication throughout the SMG network. SMG Multicultural is...

Gap Band singer sues EMI, Heineken

The lead singer of U.S. rhythm and blues band The Gap Band sued EMI Music and Heineken for using a song he recorded with...

Wal-Mart asks for dismissal of Roehm suit

MarketWatch.com reported Wal-Mart Stores has asked a state court in Michigan to dismiss the lawsuit filed by fired SVP/Marketing Communications Julie Roehm contending she...

Arbitron releases RADAR 93 prelim data

Arbitron released preliminary findings from RADAR 93. 96% of Adults 25-54 with a college degree and an annual household income of $50,000 or above,...

DQ’s Waffle Treats selling like hotcakes

MediaPost reports Dairy Queen's new waffle bowl product line is shaping up to be the most successful product launch for the chain since the...

Zucker: NBCU to get 3.9 billion in upfront

NBC Universal CEO Jeff Zucker told analysts last week he expects NBCU's  broadcast and cable networks to score 3.9 billion in upfront revenue, about...

BBDO NY scores 200 million Best Buy account

Buy announced it has chosen BBDO New York as its advertising agency for the Best Buy brand. The selection of BBDO follows a multi-month-long...

eBay pulls ads from Google’s AdWords

eBay has pulled its ads from Google's search-based AdWords network in the US, an eBay spokesman on Wednesday. Computerworld, which originally reported the move,...

Nets reject "alli…Poopy-In-Your-Pants" spot

Generix Labs say network exes from ABC, NBC and CBS seem to have "lost their sense of humor" when it came to broadcasting what's...

Sprint Nextel teams with NASCAR driver Montoya for Hispanic TV ad

Sprint Nextel will debut its first TV commercial with celebrated driver Juan Pablo Montoya on 6/18. As the premier sponsor of the NASCAR Nextel...

"Wal-Mart, It’s Just Not American Anymore" launches

Yesterday WakeUpWalMart.com, America's campaign to change Wal-Mart, officially launched its "Wal-Mart, It's Just Not American Anymore" nationwide TV campaign that will highlight how Wal-Mart's...

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