Carat signs Kohler for global media services

Kohler announced it has selected Carat to provide global media services, Carat will provide consumer and trade media planning and buying services across all...

Coca-Cola ads invite folks to “Connect with the World Over a Coke”

With less than one month until the Opening Ceremony for the Beijing 2008 Olympic Games, Coca-Cola is unveiling new advertising that celebrates how the Olympic Games and Coca-Cola bring

Triton Digital signs NowMedia Corp.

Triton Digital, a division of Triton Media Group, has signed with NowMedia Corp.  for its Radio 3.0 product. It’s a Social broadcasting platform, think...

InBev and A-B agree to combine

InBev and Anheuser-Busch announced an agreement to combine the two companies, forming the world's leading global brewer. A-B shareholders will receive $70 per share...

Women@NBCU signs with Wal-Mart

The first ad sales deal for a new unit of NBC Universal, Women@NBCU, signed with Wal-Mart Stores is all about the “momtourage,” according to...

Campaign points to “dire state” of America's education system

To draw attention to America's “sub-par” education system, Strong American Schools launched a campaign of television, radio, print and online ads. The new campaign,...

Yahoo! announces ad-supported online gaming

Yahoo! announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to...

InBev, A-B enter friendly talks

The NY Times reports in a reversal of its previous hostility to the idea, Anheuser-Busch is in active talks to sell itself to the...

Global media market to hit $5.7 trillion in 2024

The global media and entertainment market will reach $5.7 trillion, from its current size of $1.7 trillion, according to media futurists Future Exploration Network...

House Democrats ramping up to spend $35 million on TV ads

The AP reports House Democrats have reserved millions worth of television advertising in 31 congressional races in all corners of the country, according to...

Kmart partners with Warner Bros. to promote The Dark Knight

Kmart has partnered with Warner Bros. Consumer Products, on behalf of DC Comics, for a multi-channel entertainment marketing promotion supporting the July 18 release...

CC Radio launches Marketing Solutions

CC Radio announced a new marketing consulting unit called Marketing Solutions, which will work with large national advertisers and agencies. Marketing Solutions will become...

Turner and Yahoo! strike content, ad deal

Turner Broadcasting System and Yahoo! have entered a multi-year strategic alliance that will allow the two companies to collaborate on advertising and sports-related content....

Coors Brewing launches responsible drinking campaign

Just as America celebrated its birthday, Coors Brewing Company launched a drunk driving prevention campaign, "You Hold the Key. Never Drive Drunk."The campaign, which...

IPG creates “Mediabrands”; adds Seiler, Hudes

The Interpublic Group unveiled a new structure and a number of senior level personnel moves after the introduction of the holding company’s “aligned” media...