New Chase ads assure Hispanic consumers: “Together We Can”

Chase is using its new radio and television campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase....

USA Today forms national ad sales team for Open Air Magazine

Open Air is an active lifestyle magazine published by USA Today and available four times a year in Friday issues of the paper (Circ:...

Empire Film Group signs with Tradewell for theatrical, DVD, book releases

Empire Film Group has entered into an agreement with Tradewell Media NYC for the placement of $5 million of media advertising for upcoming theatrical,...

BBDO's HBO Voyeur Takes “Promotion” Grand Prix at Cannes

BBDO New York and its HBO Voyeur campaign shot out of the gate at the Cannes International Advertising Festival, winning a Grand Prix in...

WMUR-TV, WJAR-TV to test Backchannelmedia ad platform

Backchannelmedia’s TV-to-Internet Click Through technology has added WMUR-TV ABC Channel 9 in Manchester, NH and WJAR-TV NBC Channel 10, Providence, Rhode Island as its...

RADAR 97: More than 235 million listeners each week

Arbitron released the preliminary findings from RADAR 97 Arbitron released the preliminary findings from RADAR 97, finding 96% of adults age 18-49 with a...

Q1 US ad spend flat

Ad spending for Q1 remained essentially flat compared to the same period last year, according to Monitor-Plus, the competitive ad info service of The...

TiVo Stop||Watch rankings for April

TiVo unveiled the Top Commercial Rankings for April, as viewed by TiVo subscribers. Top programs in total viewership were dominated by American Idol (five of Top 10) and

Yahoo! strikes search ad deal with Google

Yahoo! has reached an agreement with Google that will up its ability to compete in the search and display marketplace. Yahoo will run Google search ads alongside Yahoo search ads

StateNets adopts RAB Selling and Schedule Verification guidelines

The National Association of State Radio Networks (NASRN) and their exclusive rep firm StateNets unanimously approved to adopt the Radio Advertising Bureau’s Selling and...

eBay shutters online media exchange

After working since 3/15/07 to attract advertisers, and inventory from cable networks and radio stations to its online media exchange, eBay decided to shut...

NBCU unveils affiliate marketing plan for Olympics

NBC Universal announced a comprehensive cable affiliate marketing strategy for the 2008 Beijing Olympic Games (Friday, August 8) including a Local Ad Sales Campaign,...

U.S. ad spend increased 0.6% in Q1

Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6% as compared to the same period in 2007, according to data released by TNS Media Intelligence.

Regis and Kelly's High Heel-A-Thon pacts with Dr. Scholl’s

Top morning talk show "Live with Regis and Kelly" will add present its first-ever athletic competition: the High Heel-A-Thon, a 150-yard dash in NYC...

It’s official: Verklin to run Canoe Ventures

The cable industry’s cooperative effort to streamline local and interconnect ad opportunities for national cable nets is official with the hiring of former Aegis...