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Zucker: NBCU to get 3.9 billion in upfront

NBC Universal CEO Jeff Zucker told analysts last week he expects NBCU's  broadcast and cable networks to score 3.9 billion in upfront revenue, about...

BBDO NY scores 200 million Best Buy account

Buy announced it has chosen BBDO New York as its advertising agency for the Best Buy brand. The selection of BBDO follows a multi-month-long...

eBay pulls ads from Google’s AdWords

eBay has pulled its ads from Google's search-based AdWords network in the US, an eBay spokesman on Wednesday. Computerworld, which originally reported the move,...

Nets reject "alli…Poopy-In-Your-Pants" spot

Generix Labs say network exes from ABC, NBC and CBS seem to have "lost their sense of humor" when it came to broadcasting what's...

Sprint Nextel teams with NASCAR driver Montoya for Hispanic TV ad

Sprint Nextel will debut its first TV commercial with celebrated driver Juan Pablo Montoya on 6/18. As the premier sponsor of the NASCAR Nextel...

"Wal-Mart, It’s Just Not American Anymore" launches

Yesterday WakeUpWalMart.com, America's campaign to change Wal-Mart, officially launched its "Wal-Mart, It's Just Not American Anymore" nationwide TV campaign that will highlight how Wal-Mart's...

GroupM signs 1 billion dollar deal with NBCU

Orchestrated by Rino Scanzoni, GroupM Chief Investment Officer, GroupM, via Mindshare, MEC and MediaCom, has signed with NBC Universal in for an estimated 1...

Mediaedge:cia recruits Dow Jones exec for B2B

Mediaedge:cia announced Jon Hall will join their global operation as Managing Partner, Technology and Business to Business, effective immediately. Jon, formally Director, Global Head...

SoCal Water Board approves 6.3 million for expanded outreach, campaign

Addressing 2007's worst-case dry conditions, further clouded by uncertainties raised by recent pumping restrictions on water supplies from the Sacramento-San Joaquin Delta, Metropolitan Water...

American Airlines teams with Steve Harvey

American Airlines, "The Steve Harvey Morning Show" and Premiere Radio Networks announced a marketing deal that allows American to bring its airline news and...

Wal-Mart multicultural media account to 42 Degrees

AdAge reports Wal-Mart Stores has ended its long-and-drawn out review for multicultural planning and buying by consolidating its 60 million-plus account to Starcom MediaVest...

US ad spending down 0.6% In Q1

Advertising spending for Q1 was down slightly at 0.6% over the same period last year, according to preliminary figures released by Nielsen Monitor-Plus. Ad...

"Russian Standard Original" launches with radio, print

Russian Standard, a premium vodka company in Russia, announced the launch of its "Pure Russian" campaign for its premium brand, Russian Standard Original. The...

Study: most internal agency business development efforts fail

According to the 2007 Agency New Business Development Manager Report released by agency lead generation firm Reardon Smith Whittaker (RSW), nearly 85% of agencies...

Apple’s ”Get a Mac” named most successful campaign of 2007

Apple 's "Get a Mac" campaign, created by Media Arts LabTBWA was awarded the Grand Effie at the 39th Annual Effie Awards gala last...
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