Hot Retail Trends for 2016
Hot retail trends for 2016
Clear Channel
Clear Channel is planning a radio and outdoor upfront kicking off 7/12 in NYC and running through mid-August, visiting Los Angeles, Boston and Chicago....
Ad rates coming in low for “Leno”
WSJ reports fans of Jay Leno may have high expectations for the comedian's new show beginning Monday night. But in the weeks leading up to NBC's launch of "The Jay Leno Show," advertisers are buying
Audible Magic scores patents for automated TV ad recognition
Audible Magic, provider of automated content recognition (ACR) technology for “smart” consumer electronics and other applications, has been awarded six new technology patents, all...
CC Radio’s Total Traffic Network now in 95 markets
Clear Channel Radio’s Total Traffic Network (CCTTN) announced an expansion to its delivery of real-time traffic data over RDS-TMC (Radio Data System Traffic Message...
McGavren Guild reups with Curtis Media Group, Raleigh
McGavren Guild announced that it has extended a rep agreement with the Curtis Media Group, Raleigh, NC. The group family encompasses 19 radio stations...
DDB launches latest “The Fabric of My Life” ad (video)
DDB New York has introduced (4/9) the latest installment of its four-year The Fabric of My Life campaign with two TV spots featuring two...
PowerBar launches campaign featuring Michael Phelps
PowerBar announced the launch of a new national campaign featuring six-time Olympic gold medalist and twenty-time World Champion Michael Phelps. Carrying the tagline Power...
What Is Broadcast Media’s Revenue Outlook?
The U.S. broadcast station industry, including radio and TV stations, generated $48.5 billion in total revenue in 2016, according to Kagan, a group within S&P Global Market Intelligence. What's the five-year outlook for radio and TV station ad revenue? Look no further.
American Target Network expanding to radio
Direct response radio buying specialist Brett Charest has joined American Target Network as Vice President of Radio
Cold Stone Creamery offering mobile coupons
Cold Stone Creamery at 2 Astor Place in Manhattan has teamed up with New York-based mobile marketing company 8coupons to offer an exclusive "OCHO...
Automotive jockeys for pole position
With last week’s Media Monitors TV Spot Ten, McDonald’s remained in the #1 position with 22,362 spots. Nissan entered the race at #2 with 17,838 spots, while Walmart moved up from #9 to #3 with 14,484 spots. The Publishers Clearing House popped up to #4 with 13,961 ads.
SpongeTech advertising on Business TalkRadio Network, Lifestyle TalkRadio Network
SpongeTech Delivery Systems announced a campaign on two national radio networks. According to SpongeTech COO Steven Moskowitz, "We have started airing SpongeTech commercials for...
Ford launches buyer-focused TV effort
The Detroit Free Press reports Ford plans to launch a 24-week TV campaign on Monday with 40 commercials featuring actual Ford customers talking about...
Home Improvement Brands Bet On Radio
It's a sure bet that The Home Depot will be up there with GEICO as one of the most active brands using spot radio to reach consumers throughout 2018. The auto insurance and home improvement categories remain highly competitive, and the latter saw a big boost in spot plays in the week leading up to Memorial Day.