Coors reveals 2008 advertising
Coors Brewing unveiled its 2008 campaigns for Coors Light, Keystone Light, Coors Banquet, and Molson Canadian. All ads include a logo for the company’s new “You Hold the Key. Never Drive Drunk” campaign.
John Hancock launches “Cursor” campaign
John Hancock Financial launched its new "Cursor" campaign with three ads reflecting the new ways in which spouses, family members and friends talk to...
Absolut apologizes for ad
Absolut Vodka apologized Saturday for an ad campaign (4/7/08 RBR #68) depicting the southwestern U.S. as part of Mexico amid angry calls for a...
Dreams come true in 2009 Dodge Journey campaign
When Dodge launches the campaign for its first crossover vehicle, the 2009 Dodge Journey today, it will feature one of the largest digital launch...
Mexico re-conquers Southwest? Absolut drinks to that
A story in the LA Times last week featured the latest campaign in Mexico from Swedish vodka maker Absolut. The billboard and press campaign,...
House panel attacks tobacco
HR 1108 has made it through the House Committee on Energy and Commerce. The bill, "Family Smoking Prevention and Tobacco Control Act," was introduced...
Mexico re-conquers Southwest? Absolut drinks to that
A story in the LA Times last week featured the latest campaign in Mexico from Swedish vodka maker Absolut. The billboard and press campaign,...
RCN campaign with Jim Rice includes radio
RCN, a local provider of fiber optic high-speed internet, digital cable and phone services, announced that Boston Red Sox legend Jim Rice is the...
SunChips campaign brings light to solar energy efforts
SunChips, Frito-Lay's line of multigrain snacks, is living up to its name by using the power of the sun itself in everything from advertising...
DIRECTV brings HD to Indy as sponsor of IndyCar Series
DIRECTV announced beginning with Honda Indy Grand Prix of St. Petersburg yesterday and all IndyCar Series events will be carried in DIRECTV HD. As...
Comcast, SMV bring addressable advertising to Charm City
Comcast Spotlight, the ad sales division of Comcast Cable, and Starcom MediaVest Group announced the expansion of their agreement to test addressable TV advertising...
Jack-FM flips to Stones-FM for movie promo
Another smart, untraditional way to use radio's strengths: CBS Radio’s Jack-FM becomes Stones-FM today in honor of rock n’ roll hall of famers The...
Interep’s HITS signs Latin American Broadcasting
Interep’s Hispanic Independent Television Sales (HITS) announced it has signed a rep deal with Latin American Broadcasting (LAT TV). HITS will rep stations in...
SBS/Miami stations airing from Florida theme parks
Spanish Broadcasting System announced its Miami stations WCMQ-Clasica 92.3 FM, WXDJ-El Zol 95.7 FM, and WRMA-Romance 106.7 FM, will feature live broadcasts of their...
Aflac using radio, TV, online, print for new campaign
Aflac announced the launch of its new integrated B2B campaign, "Aflac for Business," features television, print, online and radio components showcasing how Aflac can...